"... payday lending services extend small amounts of uncollateralized credit to high-risk borrowers, and provide loans to poor households when other financial institutions will not. Throughout the past decade, this "democratization of credit" has made small loans available to mass sectors of the population, and particularly the poor, that would not have had access to credit of any kind in the past."[40]
Consumer Notice: We remind that payday loans and online personal loans for small dollar amounts are not a long term financial solution. These credit options imply relatively high interest rates and become a very costly solution if used improperly. Consumers that seek funds for longer terms or debt relief should consult credit advisor prior to making credit decisions of taking a short term or an online personal loan for small dollar amount.
Despite their often negative perception, there is considerable support for the practice of payday lending, and when considered mathematically there is logic to claims of their legitimacy.  When calculated on an annual basis, the fees charged on payday loans come out to staggering numbers like 400%, but that’s not entirely accurate if you consider that these loans are only meant to be held for a week or two. If a borrower took out a traditional loan at an APR of 10%, the final cost of the loan would be $330, while with a payday loan fee of $45 the final cost of the loan would be $345, not too much higher. The APR on that loan, however, would be a whopping 391%.  To further justify the fees charged by payday lenders, consider that the average loan taken out is around $375, so the fees have to be high to even stay in business with such low overhead.  Not to mention that with so many payday lenders in business today, competition for the market can be fierce, often driving fees down.  
We want you to have all the information you need to make the right decision. A payday loan is not for everyone. Feel free to read all of our free information and get educated about getting a payday loan from a trusted source. When you are educated, it is difficult for anyone to take advantage of you; plus, our lenders are the cream of the crop. No more worrying about who to deal with.
Looking for an alternative to no credit check payday loans online direct lender? Your search for quick cash loans online ends here. CashTodayAmerica is an instant installment loans direct lender online offering guaranteed loan approval no credit check on same day even to bad credit borrowers. As a most trusted no third party online loans direct lender, we provide you with a speedy and more flexible way of borrowing emergency money without having to wait for days or even weeks. Besides, our installment loans for people with poor credit are completely faxless.
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We know most of our customers by name.  Customers feel comfortable with us because we pay attention to their personal and financial needs.  We treat them like they are friends and not just another customer.  When they enter the door we acknowledge them. If we already are helping a customer, we invite them to take a seat and let them know will be right with them.  We pay attention to the customer’s work schedule and will  work with them when setting due dates to make paying advances more convenient.
It’s a relief that money loans are available when you need them, but this type of cash advance loan is not intended to be a long term financial solution. Be sure to consider all your other options before taking out quick loans. If you find yourself living paycheck to paycheck and have the need for installment loans more often than you’d like, it may be time to take a step back and look at your overall financial picture. Essentially, there are two things you can do to change your financial life: make more money and/or spend less money.
Loan approval is not based on the potential borrower’s credit history. It is based on his current financial status, the regular monthly income of the household and the borrower’s ability to repay the loan within the agreed time. You have no 100% chance of a guaranteed approval especially when online bad credit loans are involved as the lenders still need to assess the risks involved in lending to you.

Penalty fees. Payday lenders often set up automatic payments through the borrowers’ bank accounts. If an attempt by an online payday lender to withdraw payment results in overdraft, borrowers face both steep bank fees. On average, these overdraft fees added up to $185 in addition to any fees the lender may charge for a failed attempt to withdraw funds.
Consumer advocates and other experts[who?] argue, however, that payday loans appear to exist in a classic market failure. In a perfect market of competing sellers and buyers seeking to trade in a rational manner, pricing fluctuates based on the capacity of the market. Payday lenders have no incentive to price their loans competitively since loans are not capable of being patented. Thus, if a lender chooses to innovate and reduce cost to borrowers in order to secure a larger share of the market the competing lenders will instantly do the same, negating the effect. For this reason, among others, all lenders in the payday marketplace charge at or very near the maximum fees and rates allowed by local law.[25]
Payday loans can be a good tool for quickly and easily borrowing cash during an emergency if you don’t have other financial options. For example, you might use a payday lender for an immediate and temporary financial need such as a medical bill, car repair or other one-time expense. Payday loans are helpful for people who don’t have credit cards or savings available. Because the loans do not require a traditional credit check, they are easy for people with financial problems to obtain.
Line of Credit: Available at Allied Cash Advance locations in Virginia only. Approval depends upon meeting legal, regulatory and underwriting requirements. Allied Cash Advance may, at their discretion, verify application information by using national databases that may provide information from one or more national credit bureaus, and Allied Cash Advance or third party lenders may take that into consideration in the approval process. Credit limits range from $250 to $1500. After your line of credit is set up, you have the option to draw any amount greater than $100, in increments of $0 up to the credit limit, as long as: you make your scheduled payments; and your outstanding balance does not exceed your approved credit limit. Minimum payments equal 10% of the principal portion of the outstanding balance, plus a Monthly Maintenance Fee. As long as you continue to make on-time and complete payments, you will remain in good standing and be able to continue using your line of credit account.
Same day payday loans allow approved applicants to have funds sitting in their bank account at 5 p.m. in the time zone they reside. With the summer heat already causing you to be a sweaty mess, Mypaydayloan.com wants to make sure that you feel comfortable and confident when applying for cash advance loans online. The comfort kicks in when you know you don’t have to head to the bank and spend thirty minutes with the loan officer to only find out you won’t be able to get the small loan. Unlike a bank, there is no collateral required to obtain a small loan. All that is required is that you, the applicant, must be a U.S. citizen who is at least 18 years old.  You must be currently employed and have verifiable income. Furthermore, you must have an active checking account. If you only have a savings account, then you will not qualify. 
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